e-Commerce Strategy
Our experience in selling lubricants through online channels in different markets can help you boost your sales or enable you to successfully launch in new online marketplaces.
Why does e-Commerce matter?
Whilst online purchasing for many goods and services has become commonplace in our everyday lives, it is also reshaping the automotive industry and how suppliers operate. This creates both challenges and opportunities for growth.
Consumers rely on digital marketplaces to research and buy automotive products, with interactive tools helping them match the right parts or lubricants to their vehicles. Many automotive suppliers have embraced an omnichannel strategy, launching their own online stores where customers can choose to have parts delivered or pick them up in-store.
Workshops, dealerships, and fleet operators also rely on supplier e-commerce platforms, supported by e-catalogue systems, to manage inventory and access parts quickly.
E-commerce is not just transforming consumer behaviour but is equally vital within the automotive aftermarket.
Why you should take action now
Consumers and businesses prioritize convenience and speed, driving demand for efficient, transparent purchasing experiences.
E-commerce platforms enable suppliers to provide comprehensive product descriptions, specifications, customer reviews, and compatibility data. This level of detail fosters trust with customers who depend on reliable information for their purchasing decisions.
According to PwC’s 2023 Global Consumer Insights Pulse Survey, 68% of respondents conducted product searches directly on e-commerce marketplaces (e.g. Amazon) or retailer websites, bypassing search engines.
Additionally, social media platforms (e.g. Facebook, Tik Tok) are rapidly becoming key channels for product discovery.
Why we can help you
We have successfully launched brands and their product ranges on global e-commerce marketplaces, and understand how to implement targeted keyword search campaigns to increase brand awareness, drive conversion and product sales.
We have introduced brands to B2B platforms and online stores within the automotive aftermarket sector. Our expertise includes cataloguing and matching products to vehicles, along with optimizing product merchandising for maximum visibility across these channels.
We can partner with you to develop your e-commerce strategy, offer advice on selecting the right product range, guide you in establishing your products on marketplaces, and help execute advertising campaigns to drive sales.
Would you like to start a project with us?
Whatever challenge you face, we’re here to support your team and help drive your success. Whether you’re interested in exploring potential collaborations or simply want to exchange ideas, we’d love to connect with you. Contact us to start the conversation.