Mike has over 30 years of experience in the lubricants and specialty chemicals industry, with a career spanning lubricant development, product line management, business management, and marketing. 

He began his career at Castrol developing industrial lubricants. In 1997, he joined Lubrizol where led the European passenger car engine oil additive business through the development and launch of the first low SAPS passenger car engine oils. 

In 2010, Mike relocated to China to lead Lubrizol’s Asia marketing group and establish a marketing support service for its customers. Upon returning to the UK he led the creation of a market insights function and in 2016 became the senior director of Global Marketing. In 2021, he moved to Valvoline as the EMEA marketing director where he gained in-depth knowledge of the European automotive aftermarket.

Since April 2024, Mike has been working as a consultant, advising clients globally on a range of marketing, brand, product line and e-commerce projects. He holds an MBA from Nottingham University and is a Fellow of the Chartered Institute of Marketing.