Product Line Optimisation
We work with you to refine your product portfolio, identify key benefits and develop impactful claims, sales materials and packaging. Together we craft market-leading product lines.
Why does product line optimisation matter?
Product lines evolve over time. New products are launched, labels updated, new SKUs are added and new packaging introduced. Old inventory sits in warehouses and old products remain active for far too long.
Over time claims, features and benefits become outdated, new language is created to fit new products into the range and make them look different to older products, and the structure of the product line becomes confused.
Sales teams and customers struggle to understand the product range and the conversation often defaults to availability and price. Any chance to demonstrate the value of the product is lost.
Why you should take action now
An effective, compelling, understandable and valued product line is essential for your success.
When sales teams understand products they are better able to sell the value they deliver and focus their time on understanding what your customer needs.
In today’s automotive aftermarket where workshops have multiple choices of products, sourced through online systems, a clear and understandable product range drives conversion and sales for your distributor.
Not being proactive in managing your product range loses opportunities and costs money.
Why we can help you
We have many years experience of developing and managing complex additive and finished lubricant product ranges.
We have led product line simplification initiatives and understand the challenges sales teams and customers face when products are withdrawn.
We have led projects to restructure product ranges, introduce new packaging and create new labels and know how these projects can overwhelm an organisation.
We canl work with you to refine your product portfolio, identify key benefits and develop impactful claims, sales materials and packaging.
Together we can craft market-leading product lines.
Would you like to start a project with us?
Whatever challenge you face, we’re here to support your team and help drive your success. Whether you’re interested in exploring potential collaborations or simply want to exchange ideas, we’d love to connect with you. Contact us to start the conversation.